Johannesburg, South Africa — Empire Roots, a forward-thinking marketing and brand-building company, is set to revolutionize South Africa’s advertising landscape with the launch of its innovative Mobile LED Display Advertising Platform. Founders Asanda Ntshiqa and Mafa Ntshiqa, recognized digital innovators in Out of Home (OOH) media and advertising, are leading the charge to position South Africa on par with global advertising giants like China.
Redefining OOH Advertising
With their ambitious vision, Empire Roots introduces LED car screens as a ground-breaking addition to the South African advertising industry. These vibrant, high-resolution displays will be mounted in cab vehicles, transforming them into mobile advertising platforms that traverse high-traffic city roads. This approach not only enhances brand visibility but also offers advertisers an opportunity to engage with urban audiences dynamically and effectively.
“Our goal is to disrupt traditional advertising models by leveraging digital technology to connect brands with their audiences in real-time,” says Asanda Ntshiqa. “South Africa’s advertising industry has enormous potential, and we’re here to unlock it.”
Globally, countries like China have set the standard for integrating LED displays into urban advertising, creating captivating cityscapes that combine technology and creativity. Empire Roots aims to bridge this gap, bringing the same level of innovation to South Africa. By embracing this technology, businesses will have access to versatile, cost-effective, and impactful advertising solutions, setting the stage for a more competitive and dynamic market.
“We’re not just introducing a product; we’re shaping the future of advertising in South Africa,” adds Mafa Ntshiqa. “Our LED car screens are a testament to what’s possible when innovation meets ambition.”
The LED car screen initiative is more than just a technological leap; it’s a catalyst for economic growth and job creation. By collaborating with Uber operators, Empire Roots not only enhances advertising reach but also creates additional income streams for drivers and local businesses.
The initial phase of the project involves equipping 10 vehicles with LED screens; this strategic more vehicles, further amplifying brand visibility across the country.
As Empire Roots ushers in this new era of OOH advertising, the company invites advertisers, investors, and business leaders to partner in reshaping South Africa’s marketing ecosystem. By aligning with this innovative platform, stakeholders can position themselves at the forefront of digital advertising, driving both brand growth and industry transformation.
About Empire Roots
Empire Roots Pty is a South African-based marketing and brand-building company committed to delivering innovative solutions in Out of Home advertising. With a focus on digital transformation and community empowerment, Empire Roots is redefining how brands connect with audiences in high-traffic urban environments.
For media inquiries, partnerships, or more information, please contact:
Asanda Ntshiqa
Co-Founder, Empire Roots Pty (Ltd)
asanda@empireroots.co.za
Mafa Ntshiqa
Co-Founder, Empire Roots Pty (Ltd)
mafa@empireroots.co.za
